Other Applications

Look to Magic Carpet Lifts to design, engineer and manufacture for any conveyor application.  Not limited to the recreation industry, Magic Carpets® have been installed for a variety of other uses.

LACMA Lab “Seeing” Exhibit

Los Angeles County Museum of Art’s LACMA Lab, Boone Children’s Gallery, November 18, 2001-September 2002

The LACMA Lab is an experimental research and development unit within the Los Angeles County Museum of Art.  As described in the LACMA literature, this special exhibition was designed to explore the concept of “seeing” by raising questions and challenging notions of expectation, perception and viewpoint.  Nine L.A.-based artists were commissioned to create participatory installations that investigate ways of seeing, drawing upon the permanent collection of resource, springboard, or provocation for visitor engagement.

Artist Jennifer Nelson’s exhibit was developed using a “Super Conveyor” – a specially designed Magic Carpet® which moved away from the visual image, in the form of a treadmill.  The conveyor belting was blue, while the rest of the room was white.  This engaged the viewer, who struggled to approach an image of a waterfall.  Using a blue-screen effect, the image of the viewer was digitally shrunk and inserted into the image, creating a new video image with which the viewer was rewarded:  one of the viewer climbing up the waterfall.

Fashion Shows

Adidas Y3 wished to present their upcoming designs in a non-traditional format, with a series of moving “runways,” running at different speeds and in different directions.  This gave an innovative visual presentation of the apparel and a divergent flow of fabrics.

The first such show debuted during fashion month in September 2006 at Pier 4 – Hudson River Park in Manhattan.  Special lighting from barges on the Hudson River contributed to the visual impact of the models moving on seven Magic Carpets®.

The success of this show led to a similar presentation for Y3 in February 2007 at Hunter College in Manhattan.

A show for Macy’s later in August 2007 incorporated the use of Magic Carpet® lifts with a different matte black belting material.  One venue was in the Orpheum Theatre in Minneapolis, Minnesota.

The use of Magic Carpet® conveyors can lend a unique twist to fashion shows or any opportunity for a distinctive presentation.

View a gallery of images of this installation.

Amusement/Theme Parks

Magic Carpets® are being used with specialty applications in the amusement park industry for loading and unloading riders.  These are proprietary projects engineered for specific locations associated with the ride itself.

Read an article about The Space Fantasy Ride from the Asahi Shimbun

Loading and Unloading LaunchPad®
conveyors at Space Fantasy: The Ride
– Universal Studios Japan in Osaka.

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